Using the domain poboxes.com for a mail sorting website can be seen as a great idea for several reasons Relevance The term "PO boxes" is widely recognized and associated with mail services, particularly in the context of renting private post office boxes. Therefore, having a domain that includes the term "poboxes" makes it highly relevant to the purpose of the website. Memorability The domain poboxes.com is relatively short and straightforward, making it easy for users to remember. This is crucial for a website aiming to attract and retain visitors. A memorable domain increases the chances of users returning to the site or recommending it to others. Credibility When individuals or businesses search for mail sorting services, they may be more inclined to trust a website with a domain name like poboxes.com. Such a domain implies that the website specializes in providing PO box-related services, which can enhance its credibility and professionalism in the eyes of potential users. SEO Benefits While domain names may not directly impact search engine optimization (SEO), having a domain that reflects the primary keywords or services of the website can indirectly support SEO efforts. When users search for terms related to mail sorting or PO boxes, it's more probable that the website with a relevant domain like poboxes.com will rank higher in search results. Branding Opportunities The domain poboxes.com provides branding opportunities by aligning the website's name with the domain. This consistency reinforces the brand image and makes it easier for users to associate the website with its purpose. Overall, using the domain poboxes.com for a mail sorting website is a great idea due to its relevance, memorability, credibility, potential SEO benefits, and branding opportunities.